Examines the fundamentals of entrepreneurial
thinking and activity through the lens of the
liberal arts. Students will be introduced to the
entrepreneurial skills needed to design and
operate any venture, including understanding
complex systems, recognizing opportunities,
assessing customer need, identifying a viable
business or funding model and market, and
developing effective marketing strategies. Student
performance will be evaluated through class
participation and preparation, a number of short
assignments, one exam, and a final term project
and presentation.
Through lectures, assigned readings, and hands-on
activities, students learn about the parallel and
synergistic processes of scientific discovery and
engineering innovation. Open-ended projects give
students experience in mutualistic teaming,
technology transfer, product development, and
marketing, as well as opportunities to learn and
apply methods inherent in effectual
entrepreneurial activities. Team-based laboratory
projects focus on the process of technology
transfer (utilizing scientific research in
commercial product development).