Examines existing best practices in verbal communication, media, and creative problem solving. Students will apply these practices in a series of exercises focused on immersion in existing practices, developing the ability to employ entrepreneurial thinking and principles to communicate innovative ideas to a variety of audiences. Projects include public speaking exercises, pitches, written and oral presentations tailored to different audiences. Case studies will be used to examine successful marketing campaigns for innovative products and services as well as alternative strategies and failures. We will emphasize habits and barriers to effective communication, strategies that promote creative expression, and how entrepreneurial methods empower successful messaging.