Examines the fundamentals of entrepreneurial
thinking and activity through the lens of the
liberal arts. Students will be introduced to the
entrepreneurial skills needed to design and
operate any venture, including understanding
complex systems, recognizing opportunities,
assessing customer need, identifying a viable
business or funding model and market, and
developing effective marketing strategies. Student
performance will be evaluated through class
participation and preparation, a number of short
assignments, one exam, and a final term project
and presentation.