Social psychology research and theory seeking to
explain social influence with a focus on norm
formation, conformity, and deviance. Emphasis on
the role of social identity, leadership, and group
dynamics. Role of norms and minority influence in
health, business, marketing, political and media
contexts, and the ethical considerations of using
norms to influence others.
explain social influence with a focus on norm
formation, conformity, and deviance. Emphasis on
the role of social identity, leadership, and group
dynamics. Role of norms and minority influence in
health, business, marketing, political and media
contexts, and the ethical considerations of using
norms to influence others.
- Teacher: Diana Leonard