The role of public opinion in the American
political process; the problem of identifying the
public and the extent to which this public
exercises political authority; techniques of
researching public opinion. Political
socialization, formation of attitudes, group
differences, mass opinion, elite opinion, direct
action. Research design, data collection, scaling,
analysis, and interpretation of data in the
context of research on polling.
political process; the problem of identifying the
public and the extent to which this public
exercises political authority; techniques of
researching public opinion. Political
socialization, formation of attitudes, group
differences, mass opinion, elite opinion, direct
action. Research design, data collection, scaling,
analysis, and interpretation of data in the
context of research on polling.
- Teacher: Ben Gaskins