Examines existing best practices in verbal
communication, creative expression, and
audio-visual presentation and production. Students
will apply these practices in a series of
exercises focused on individual and group
communication, developing the ability to employ
entrepreneurial thinking and principles to
communicate innovative ideas to a variety of
audiences. Projects include public speaking
exercises, written and oral presentations tailored
to different audiences, and audio-visual
advertising and promotional content production.
Case studies will be used to examine successful
marketing campaigns for innovative products and
services as well as alternative strategies and
failures. We will emphasize habits and barriers to
effective communication, strategies that promote
creative expression, and how entrepreneurial
methods empower successful messaging.
communication, creative expression, and
audio-visual presentation and production. Students
will apply these practices in a series of
exercises focused on individual and group
communication, developing the ability to employ
entrepreneurial thinking and principles to
communicate innovative ideas to a variety of
audiences. Projects include public speaking
exercises, written and oral presentations tailored
to different audiences, and audio-visual
advertising and promotional content production.
Case studies will be used to examine successful
marketing campaigns for innovative products and
services as well as alternative strategies and
failures. We will emphasize habits and barriers to
effective communication, strategies that promote
creative expression, and how entrepreneurial
methods empower successful messaging.
- Teacher: Bryan Sebok