Exploration of the often messy and unpredictable, process of developing solutions to user-focused, problems. Students will work collaboratively, within a project-based format to explore the, rigors of innovative problem-solving. Topics, range from entrepreneurial approaches to value, creation and social transformation; course, includes a weekly two-hour lab session and, provides a distinctively subjective,, student-centered learning opportunity through, immersion in need-identification, ideation, and, uncompromising experimentation.
Examines existing best practices in verbal, communication, creative expression, and, audio-visual presentation and production. Students, will apply these practices in a series of, exercises focused on individual and group, communication, developing the ability to employ, entrepreneurial thinking and principles to, communicate innovative ideas to a variety of, audiences. Projects include public speaking, exercises, written and oral presentations tailored, to different audiences, and audio-visual, advertising and promotional content production., Case studies will be used to examine successful, marketing campaigns for innovative products and, services as well as alternative strategies and, failures. We will emphasize habits and barriers to, effective communication, strategies that promote, creative expression, and how entrepreneurial, methods empower successful messaging.